Everyone at Royal Atlantic has the opportunity to strengthen our airline by delivering our Customer Promise - "First Class Air Travel with Care, Convenience and Safety" - in everything they do. Delivering superior First Class Air Travel both in the air and on the ground to all of our customers not only differentiates us from our competitor airlines, but also ensures that our customers remain loyal and continue to fly with Royal Atlantic.

OUR VALUES

       1. Put customers first
         2. Take pride in what we do
       3. Respect others
       4. Strive to be the best
       5. Act with Integrity

Ways of demonstrating our values are:

Putting Customers first 

Caring for customers as individuals
Judging every issue by considering the outcome for our customers
Giving priority to actions that will improve customers care and promote customer safety
Listening to and acting on the views of our customers


Taking pride in what we do

Leading by example
promoting confidence in colleagues, teams and the Airline
Recognising and rewarding achievement
Valuing our crews and workforce
Celebrating success
Learning from experience

Respecting others 

Showing commitment to working together
Contributing to effective teamwork
Supporting and collaborating with colleagues
Appreciating and celebrating diversity in staff and customers
Engaging with and supporting our local community


Striving to be the best 

Constantly seeking to improve quality and efficiency
Eradicating waste of resources, time and effort
Seeing change as an opportunity rather than a problem
Challenging the status quo
Tenacity in achieving goals
Resilience in the face of setbacks


Acting with integrity 

Maintaining the highest standards of behavior and accountability
Openness and honesty in communication
Working to ethical principles
Respecting Confidentiality